Amsterdam qualified long ago as the city for European parking, hosting Intertraffic show every two years and regional events on a regular basis - and just a few days ago, the 3rd edition of Shopping Centre Parking Network Event (SCPNE) came to a close.
I joined the event and, with my colleagues Ray Hodgson and Massimo Musu, we hosted several interactive workshops about innovation in advanced business analytics. And also had the opportunity to attended some of the sessions held by other companies, all well presented and engaging.
Networking opportunities were plentiful, this provided a great platform to meet new centre management teams to understand how they viewed parking. From how they themselves operate their assets and use technology, right through to alternative commercial opportunities available to them.
One of the hot topics revolved around ticketless systems and how best to use them in different environments. As the industry moves forward and with an ever growing need for a seamless customer journey, it is going to be interesting to see how this technology is implemented across different markets and we look forward to discussing this further.
As expected with Parking Network events, SCPNE provided ample time to debate in a welcoming and relaxed atmosphere. We had time to grab a coffee and a chat before a discussion on the most pressing needs of shopping centre parking, ranging from predictive data and new streams of revenue, up to evergreen topics such as security and user experience.
SCPNE was both a fruitful occasion to explore and discuss the many challenges a shopping centre has to face, and a great opportunity to strengthen networks and our cooperation as a team. As you might have already seen through my LinkedIn profile, we also had the chance to spend some time on the stunning canals of Amsterdam and celebrate Massimo’s birthday in perfect HUB style!
