The parking world has not ceased evolving. On one hand there are new demands for touchless parking experiences, rising from the recent health crisis. On the other, the need for seamless journeys across transport methods is surging as more and more people are going back to their “old” driving habits, and expect the urban mobility ecosystem to be ready, easily accessible, and safe.
In these pivotal -but exciting - times a new parking landscape has emerged, and at its core lays the driver experience.
As more people return to work and city centres fill up with commuters once again, drivers require a smooth experience from their driveway to the office. This often involves driving to a train or metro station, park their vehicle and continue their journey to the city by public transport – all the while, keeping an eye on the traffic status.
As Tracey O'Reilly, Sales Director Designate at HUB UK, recently stated, intelligent mobility connecting different modes of transport and traffic management to deliver a better, cleaner customer experience is becoming reality.
At HUB we are actively creating the future of parking both for drivers and operators. Our suite of digital services not only allows a seamless experience for drivers along their journey, but also provides useful customer data to operators and parking owners, and promote intelligent mobility.
Mobile app JPass, for example, transforms drivers’ smartphones into digital tools to enter and exit parking facilities through Bluetooth technology. JPass also allows them to book a spot in advance, purchase parking passes and subscriptions in-app, and to store receipts and tickets in the digital wallet. A fully contactless parking experience, at the tip of their fingers.
At the same time, JPass is a valuable tool for parking operators and owners: every digital action of the user converted into digital information for the operator, through the integrated JMS management system. It also offers the opportunity to turn transient customers into known drivers, and unlocks predictive analysis: by pulling together rich customer profiles and tracking response rates, operators can know precisely what types of parking product (rate, discount, and spot) are likely to be better received by drivers.
Every size and kind of car park can benefit from the digital transformation, and make data analytics work for them. For example, LNER (London North Eastern Railway) have a full end to end solution with pre book, validation, subscription and season passes, through to NSL (public sector service provider) who use pay by mobile and digital ticketing services. These projects, both based in the UK, show the flexibility of local customization: technology is truly shaped to meet user needs.
In addition to JPass, at HUB we have reached seamless integration with merchant rewarding programs through the validation app J4M (one of the best ways of fostering customer loyalty) and third party LPR devices, paving the way for barrier-less systems.
All signs point to an evolution of parking into an even more customer-centric industry, boosted by digital transformation.
Discover more about our comprehensive suite of digital services on www.hubparking.com/digital-services!